Accessibility – Always In Catch-Up Mode

In a recent opinion piece a well-known accessibility champion and software entrepreneur Jeff Mills explained why we can never afford to be complacent about digital openness. As technology improves, accessibility is always forced to play catch-up: it’s a perpetually moving target, which means brands need to keep testing their websites for full accessibility. A problem here: a real lack of investment in proper accessibility testing – the ‘I’ve run this software against it, it looks pretty accessible to me’ approach tends to win out versus doing the hard work (organising proper group testing with screen readers, for instance).

Jeff also argues that the work on the content side needs to happen as well, with document formats especially, concluding that brands still need to spend enough to make their services truly universal and address the whole market.

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